It’s time for some good news about your speaking business — opportunities abound in 2012

If you watch the news and listen to the right (wrong) people, you’ll be led to believe that you need to hide your money under the mattress and turn and run from your speaking business as fast as you can — because “things are bad!!”

Business has been challenging over the last few years — there’s no denying that — but there are tremendous opportunities now and into the future for speakers (and authors/thought leaders/gurus) who build their businesses strategically.

Watch the video above and get some GOOD NEWS, like the fact:

  • You’re operating in an $11 billion — and growing — market
  • There were 1.8 million meetings in 2009 (a bad year) and multiple sources say things are looking up
  • There is a “changing of the guard” in the speaking industry (meaning new opportunities for you)
  • New technologies mean new opportunities to reach people and share your message
You’ll also discover:
  • The top 10 buyers (categories) in the meetings industry
  • How much money meeting planners are spending on speakers
  • Which topics are in highest demand

In the midst of all this good news, though, there is one word of caution — at about the 20-minute mark.

If you like this video, sign up below to receive future installments in the series, and please help us spread the encouragement by tweeting, linking, facebooking or emailing this video to other speakers and aspiring speakers who have a positive message to share and need to be reminded that NOW is the perfect time to do it.

Thanks for watching!

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14 Comments on “It’s time for some good news about your speaking business — opportunities abound in 2012

December 9, 2011 at 3:42 pm

Quick note: the audio level drops around the 6-minute mark… not sure why, but just turn your speakers up louder when it happens. 🙂

Diane Sieg
December 11, 2011 at 12:02 pm

Thanks so much Shawn for giving such encouraging information regarding thought leadership and self-improvement trends in the meeting industry. You have given me great hope and promise for a fabulous 2012! I will forward to all my speaker colleagues and clients. Thanks again!

December 11, 2011 at 2:08 pm

Hi Diane! Glad to help. Thanks for your comment – and thanks for sharing. Here’s to a great 2012!

Chip Eichelberger
December 14, 2011 at 10:19 am

Great video Shawn, I appreciate the thought you put into it. I hope we continue to build momentum in the industry this year.

December 16, 2011 at 10:27 pm

Thanks, Chip. I appreciate you watching and commenting. I’m with you — here’s to a positive 2012!

Aaron Davis
December 19, 2011 at 2:01 pm

Great information Shawn! Many “Aha” moments for me! Keep it coming my man and “thank you” for putting this together!

Merry Christmas to you and your family!

Aaron Davis

December 19, 2011 at 3:06 pm

Thanks, Aaron! Glad to help, and Merry Christmas to you, too!

December 29, 2011 at 10:10 am

Excellent video. Very informative providing lots of useful information. I appreciate the research detailing the major players booking speakers, how much meeting planners are spending and the topics being booked.

December 29, 2011 at 10:39 am

Thanks, Stephania! Glad you found it to be valuable. I hope it inspires you to reach for new heights in 2012!

Jeff Salz
January 24, 2012 at 4:30 pm

Brilliant synopsis, my friend.
Took me this long to get to listening as I’ve been busy (including working for YOU!) but…

Thanks for all the time, effort and dedication.
I run into a LOT of motivational speakers as I travel the circuit… but you are the only (AND the best) motivational speaker’s bureau!

Onward!!! Jeff

January 24, 2012 at 4:47 pm

Thanks, Jeff – I appreciate you watching, and I appreciate your comments. TSG: the “motivational speakers bureau” – I like it! Motivational speakers need to be motivated, too! 🙂

January 26, 2012 at 8:44 pm

Hey Shawn,

I found this video helpful because it offered a good combination of research and practicality.

-I’m targeting the youth market. Would you have any different advice for someone in my market?

Thanks, James

January 27, 2012 at 12:01 pm

James – Thanks for your feedback. I’m not a specialist in the youth market, but I do know there are great opportunities there, too. If you haven’t already signed up for video #2 (above), I encourage you to do that — the “5 Game-Changing Mindsets” I share in that video definitely apply to the youth market… the audience is different, but the principles to establish yourself as an expert/authority and attract business remain the same. Hope that helps. Thanks again!

February 21, 2016 at 6:46 am

Only focus on the positive if it’s true. I mean, if you have a good reosan to be thinking negative, don’t just let it go. Talk to your partner about the problem. You can’t just ignore major issues and focus on the good things ( he doesn’t have a job and isn’t trying to get one, buy he’s a great cook!), you will just end up repressing your real feelings and be miserable because you might end up staying with someone who really isn’t good for you.

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