Want to Get Booked to Speak? Answer Five Questions Correctly to Dramatically Improve Your Odds

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It’s no secret that there are LOTS of “professional” speakers — at least 10,000 or more — bidding for speaking engagements these days.

How do you stand out from the crowd? Having assisted thousands of meeting planners and working with many of the world’s best speakers since 1999, I believe it comes down to how effectively you answer FIVE questions that every prospective client is asking.

Watch this video and learn how to dramatically improve your odds of standing out and getting booked.

Was this helpful? Have any questions? I’d love to hear from you in the comments below!

15 Comments on “Want to Get Booked to Speak? Answer Five Questions Correctly to Dramatically Improve Your Odds

November 5, 2012 at 10:03 pm

Dynamic tidbits! Truly a great reminder and jolt to us who understand the “reason” why we are called to do what we do as speakers. Thank you!

November 6, 2012 at 11:16 am

Hi Valarie – Thanks for watching and leaving a comment. I’m glad you found the material to be helpful!

Barry Roberts
November 6, 2012 at 1:29 pm

Excellent! Many thanks.

November 6, 2012 at 2:33 pm

Thanks, Barry! Glad to help.

Marti Cox
November 7, 2012 at 10:26 am

Thanks Shawn! Enjoyed the video. Appreciated the insight to get back to basics!
We get so wrapped up in day to day…. need to not loose sight of mission!

November 7, 2012 at 10:47 am

Thanks, Marti! What you said is the key lesson for all of us: “We get so wrapped up in day to day…. need to not loose sight of mission!” Have a great day!

November 7, 2012 at 4:38 pm

When meeting planners see our advertising, incorporating the answers to your questions we’ll have improved our odds of being hired. Because answering questions while decision makers are thinking of them, can disqualify our competitors. The reason is that our competitors are still selling, while we’re building rapport by clearly communicating.

That’s the type of person decision makers would like to speak to their groups: smart, problem solvers.

November 7, 2012 at 6:29 pm

Well said, MJ. Thanks for stopping by!

November 14, 2012 at 5:22 pm

Hi Shawn. I did find this helpful. As all of the info you present, it is concise and timely. Lisa M shared this link with me as part of NAPO Speaking for Fee resources.
Thanks again.

November 14, 2012 at 9:56 pm

Thanks so much, Shawn! I’m always happy to support the NAPO speaker community.

getting rid of clutter
December 10, 2012 at 7:32 pm

Hi, I just came by to review this place. It is really cool and I had a good time reading it, thanks for the helpful post!

January 30, 2013 at 9:47 am

Great stuff. It is always good to be reminded of what the customer is asking for rather than just what we are selling.

January 30, 2013 at 10:33 am

Thank you, Terry!

G. Keith
January 10, 2015 at 2:09 pm

Great information, thanks for the video presentation. G. Keith from

March 27, 2015 at 1:13 am

I every time used to read piece of witing in news apers but now as I am a use of net so from now I am
using net for posts, thanks to web.

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