Comments on “The Opposite Attracts”

I gave my take on how speakers can (and should) apply Guy Kawasaki’s “opposite test”* in this week’s edition of the Succeed Speaking newsletter. Now the microphone is yours. What are your two cents?

*”See if your competition uses the antonyms of the adjectives that you use [to describe your business]. If it doesn’t, your description is useless.” (from Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition)

2 Comments on “Comments on “The Opposite Attracts”

murray banks
March 23, 2010 at 11:51 am

great stuff Shawn… succinct & relevant. you’ve nudged me out of my comfort zone!

Jimmy Broyden
March 23, 2010 at 12:08 pm

Thank you Shawn. Appreciate your newsletter.
Take Care, Jimmy

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