BuildMySpeakingBiz Boot Camp – Private Access

Thanks for registering for the BuildMySpeakingBiz Boot Camp. In this series of six sessions, I’ll “download” over a decade’s worth of experience in the speaking business to you… sharing lessons learned from my own work as an agent and manager to speakers, as well as observations from working with some of the world’s best speakers and thought leaders.

The goal for this course is to equip you with the knowledge and resources you need to establish a solid foundation for your own world class speaking business.

There is a form at the bottom of the page that you can use to ask me any questions you have along the way — this comes directly to me and I’ll get back to you as quickly as possible (usually within 48 hours).

Thanks again, and I’m glad to help you on your journey.

To Your Speaking Success,
Shawn

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SESSION #1: Setting the Course

Learn how to eliminate your competition, create a magnetic connection with your audience, and find the “inner power” that will keep you moving forward during the tough times

In this week’s lesson, you’ll learn:

• What separates all remarkably successful people from those who… well… aren’t!
  (and you’re already on your way)
• Five common threads among world class speakers — and a quiz to see how you stack up
• The keys to standing out from every other speaker, having a magnetic connection with your audience, and persisting through the tough times (it’s two words)
• The most essential step in marketing your services, according to Napoleon Hill’s research of the most successful people of his time
• And more!

After you watch the video, make sure you download this week’s worksheet:

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SESSION #2: What’s in a Professional Speaker’s Toolbox

Learn how to create the essential tools needed to position yourself as a professional speaker and connect with prospective clients

Complete this week’s worksheet as you listen to the audio:

In this week’s lesson, you’ll learn:

• The EIGHT essential tools in a professional speaker’s toolbox
• The five functions of those tools
• How to inject your passion and purpose into all of your materials to make a real impact
• The ONE thing you must know to connect with prospective clients
• Three ways to create your own demo video — affordably
• My 3-step system for writing your bio
• Four tactics to create attention-grabbing presentation titles
• And more!

Remember to download this week’s worksheet for use while listening to the audio:

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SESSION #3: Let’s Go Prospecting

Learn how to find and approach your ideal clients — without “selling”

In this week’s lesson, you’ll learn:

• Where to find more speaking leads than you’ll ever need!
• Five ways to use Google to find endless speaking opportunities
• How some of your favorite speakers can help you get speaking gigs!
• Where to find local speaking opportunities — and why you should start here
• How to get paid for free events
• The one source you should NOT use to find speaking opportunities
• How to approach prospective clients without cold calling
• Why your emails should be 5 sentences or less
• How to utilize mental/psychological triggers in your marketing campaign
• And more!

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SESSION #4: Become the Authority

Learn how to position yourself as the authority in your niche and attract speaking opportunities to you (instead of having to go find them!)

In this week’s lesson, you’ll learn:

• The #1 source of speakers among meeting planners — and why becoming the authority plays right into it!
• Why there is an “Authority Gap” forming in the market, making this the perfect time for you
• 7 strategies to establish yourself as an authority
• 11 of the most popular speaking topics in the corporate/association world
• How to eliminate your competition and become “the one” choice among prospective clients
• Why products matter
• Do you need a book? Do you need a publisher?
• 7 ways to get more exposure for your speaking business
• Why your speaking business is like a house

This Week’s Worksheet:

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SESSION #5: The Business of Speaking

Setting Your Fee, Getting Paid, Working with Speakers Bureaus, Making Meeting Planners Happy… It’s All Here!

In this week’s lesson, you’ll learn:

• Two approaches to setting your fee
• My recommended starting fee for you
• Three things you need to know about working with speakers bureaus
• The REAL purpose of a contract — beyond legalities
• Five EASY things you can do to wow meeting planners
• And more!

This Week’s Worksheet:

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SESSION #6: Present with Power

How to Design a Powerful Presentation That Engages and Moves Your Audience

In this week’s lesson, you’ll learn:

• The first question to ask when designing your presentation
• Four main types of presentations speakers are hired to deliver
• Three formulas for organizing your content
• Four strategies to “power up” your presentations
• How to “manage” your audience to maximize engagement
• 10 Do’s and Don’ts of powerful presentations

This Week’s Worksheet:

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Have Questions? Just Ask!

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