The National Speakers Association’s 2011 Annual Convention starts this weekend and it promises to be “rad, relevant, fresh, practical, fun and thought-provoking.” I would add overwhelming to the list… unless you go in with a plan.
Do you have plan? If not, let me give you one. (You can adapt this same plan to help with all of your information consumption — i.e. even if you’re not headed to the convention.)
1. Review everything you’re promised to learn how to do at Influence ’11:
- Increase bookings
- Grasp new clients
- Write killer copy
- Mesmerize audiences
- Build your brand
- Clarify your message
- Connect with your tribe
- Explode your creativity
- Challenge your thinking
- Create cash flow
- Manage your biz
- Define your market
2. Identify one, two or no more than three items on that list that are critical to your business right now.
Sure, it’s all good, but what will have the most immediate impact on your business?
Have that clear in your mind before you touch down in Anaheim.
3. When you arrive on-site, your objective is to seek out and consume wisdom and advice pertinent to the short list of items you really need help with.
Feel free to take notes on other topics (obviously), but stay focused on your objectives. If you give the full program equal attention, you’ll just come home with pages and pages of notes… and you won’t know where to begin. (I speak from experience!)
4. Make time on your flight home — or on your first day back at the office — to review your notes and create your action plan.
- What will I do this week to improve in my target areas?
- What will I do in the first 30 days?
- In the first 90 days?
- In the first six months?
5. Follow the plan!
Once you’re on track with your new initiatives, you can revisit your notes and make a plan to improve in other areas… or just choose new points of emphasis for next year’s convention!
Remember, ideas and information alone are worth nothing. It’s what you do with them that has value. Specifically, it’s what you do with what you learn in Anaheim that will make your speaking business better next year than it is this year.
Are you ready? Travel safe and have some fun!