I gave my take on how speakers can (and should) apply Guy Kawasaki’s “opposite test”* in this week’s edition of the Succeed Speaking newsletter. Now the microphone is yours. What are your two cents?
*”See if your competition uses the antonyms of the adjectives that you use [to describe your business]. If it doesn’t, your description is useless.” (from Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition)